YouTube breakdown

Turn YouTube into your #1 source
of high-ticket clients. In 30 days.

Truly done-for-you content that turns views into clients. You record once a month, we handle the strategy, scripting, editing, packaging, posting and follow-up. We even hold you accountable so you actually press record.

Personal breakdown built for:

Asset CRG Advisors

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What's inside this breakdown

Everything we built for Yuriy (in one place)

Why we built this for you

Yuriy, this is why we reached out

We decided to build out this MASSIVE package for you because we're pretty sure we can help you drive more leads via content.

YouTube has a steep learning curve, and it can be a bit of a grind to figure out.

I'm guessing you don't have heaps of extra time to churn out content — between running investment sales at Asset CRG, closing assemblages and Opportunity Zone development deals, coordinating with Sadya and the team on retail leases, and marketing listings across five boroughs.

So, we can handle all that content work for you.

We're pretty sure we can guarantee you a sh*t ton of qualified seller inquiries, off-market buyer introductions, and landlord/tenant representation pipeline through organic YouTube content.

This morning Yuriy, I went deep on assetcrg.com and your firm's deal track record, and the gap is clear. Asset CRG has closed 125+ transactions, 3.5M+ square feet sold, and over $350 million in collective deal volume — including a $59.7 million Opportunity Zone development sale in downtown Jamaica (one of the largest OZ trades in the country), a $100.5M Fifth Avenue sale, and constant Traded NY features on assemblages, retail leases, and Bronx/Manhattan dispositions. You specialize in exactly what NYC developers search for: site assemblages, air-rights transfers, FAR and incentive analysis, and off-market sourcing in the outer boroughs. But there is no YouTube channel turning that proof into a 24/7 discovery engine — while competitors and adjacent brokers use video to win "sell my commercial building NYC," "development site Queens," and "retail lease Long Island City" searches. Your Instagram and LinkedIn show deal posts, but nothing compounds for years the way one strong YouTube library would for owners who don't already know Asset CRG.

Simply put, we want to help you build a YouTube top-of-funnel that matches the caliber of deals you're already closing — so property owners and capital partners find you before they find the next broker.

P.S. This entire doc breaks down exactly how we want to help you achieve that.

The next 12 weeks

Your video-by-video content plan

Week 1

How We Brokered a $59.7M Opportunity Zone Sale in Downtown Jamaica

Anchor authority video — your signature deal, broken down for developers and capital partners.

Top of The Funnel
Week 2

NYC Site Assemblages Explained: When 3 Owners Need to Close Together

TOF search-intent — mirrors how Asset CRG actually wins complex outer-borough sites.

Top of The Funnel
Week 3

What Is Your NYC Commercial Property Actually Worth? (Broker Underwriting Walkthrough)

MOF tied to valuation CTA — bridges YouTube viewers to assetcrg.com lead capture.

Middle of The Funnel
Week 4

$100M+ Fifth Avenue vs. Outer Borough Development: Where the Money Is Moving

Market commentary MOF — positions Yuriy as macro-literate, not just deal-by-deal.

Middle of The Funnel
Week 5

How We Leased a 10,000 SF Tough Retail Box in Long Island City (Landlord Rep)

Leasing proof MOF — creative tenant strategy, 10-year term, landlord upside.

Middle of The Funnel
Week 6

Developer Case Study: From Assemblage to Closed in [X] Months

BOF interview — third-party developer validates Asset CRG execution.

Bottom of The Funnel
Week 7

Opportunity Zones in Queens: What Owners Get Wrong Before They Sell

Timely TOF — captures OZ-curious sellers post-Jamaica headline.

Top of The Funnel
Week 8

Bronx & Harlem Investment Sales: 3 Deals and What They Tell You About Cap Rates

Borough-specific TOF — expands discovery beyond Queens core.

Top of The Funnel
Week 9

Off-Market NYC Deals: How Asset CRG Sources Before They Hit LoopNet

MOF differentiation — proprietary inventory angle from your marketing copy.

Middle of The Funnel
Week 10

Retail Lease Negotiation: Protecting Landlord Cash Flow for 10+ Years

MOF for retail landlords — lease structure, TI, percentage rent basics.

Middle of The Funnel
Week 11

When to Sell vs. Hold: A Broker's Framework for NYC Owners in 2026

Contrarian MOF — builds trust with owners on the fence.

Middle of The Funnel
Week 12

Asset CRG Listing Tour: How We Market a Development Site to Qualified Buyers

BOF process video — shows marketing rigor before owners sign exclusive.

Bottom of The Funnel

What clients are saying

Don't trust me, trust what my clients are saying...

Scott Thomas
Self-development & business coach
1.7M+ followers+250K growth+20 clients / 90 days
Faares Q
Investor & entrepreneur
4M+ followers24M views on 1 video+30 new clients
The Dream Green Show
Investor & creator
500K+ followers+$40K from new clients100% hands-off content

Featured wins

Three creators. Three transformations.

Simon Squibb
Simon Squibb
Entrepreneur & investor
Made his most viral YouTube video EVER.
14M+
Views on one video
#1
Video on his channel
24M+
Total views generated
Simon Squibb highlight
I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
Scott Thomas
Scott Thomas
Self-development & business coach
+250K followers and 20 new clients in 90 days.
+250K
New followers
+20
Clients in 90 days
2-3×
Avg view jump
Before
Scott Thomas — before
After
Scott Thomas — after
Hampus has been a game-changer. He sticks to deadlines, works fast, and most importantly, he just gets the brief. No endless edits, no wasted time. He's ambitious, driven, and reliable. I can't recommend him enough.— Scott Thomas
Jonni Shreve
Jonni Shreve
Personal trainer & founder
Generated an extra
$50K in 90 days.
+$50K
Extra revenue · 90 days
Avg view increase
0→1
Lead-gen system
Before
Jonni Shreve — before
After
Jonni Shreve — after
The biggest thing for me was finally having a real system instead of just guessing. Hampus took the whole content side off my plate and the results spoke for themselves.— Jonni Shreve

Real numbers

The receipts: channel growth from our clients

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★★★★★ 40+ five-star reviews

What people actually say after working with us

Direct messages, Fiverr reviews, raw screenshots. The kind of feedback you can't fake. Hover any card to zoom in.

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Your strategy

The 4 content lanes we'd build for Asset CRG Advisors

01

NYC Development Site & Assemblage Breakdowns

TOF/MOF flagship — Jamaica OZ, multi-lot assemblages, zoning/FAR explainers. Captures developers and owners Googling complex outer-borough sites — your exact moat vs. generic Manhattan brokers.

02

Investment Sales & "What Your Property Is Worth" Valuation Walkthroughs

MOF bridge tied to your site valuation funnel — how Asset CRG underwrites cap rates, rent rolls, and incentive stacks before listing. Converts curious owners into booked valuation calls.

03

Retail & Office Leasing Wins (Landlord Rep Case Studies)

Proof content from Traded NY wins — e.g. 10-year LIC retail lease, creative tenant placement on tough boxes. Shows landlords you lease hard space, not just sell buildings.

04

Hybrid Case Study Interviews w/ Current & Previous Clients

BOF developer and investor interviews — assemblage success stories, speed to close, multi-party coordination. Pre-empts "can they actually execute?" for $5M–$60M+ mandates.

Overall YouTube Strategy

Content bucket -> CTA midway through the video to download the lead magnet -> CTA to another related video if they don't opt in -> lead magnet captures email -> nurture sequence warms them toward a property valuation or listing consultation -> close the deal.

Your Unique Lead Magnet

NYC Commercial Seller Readiness Checklist

Most NYC owners leave money on the table because they go to market before rent rolls, zoning, and buyer pools are packaged correctly. This checklist uses Asset CRG's underwriting lens — the same framework behind $350M+ in closed volume — to score whether your investment sale or development site is ready for qualified buyers.

What's inside:

  • Asset Profile: Property type, borough, tenancy, and vacancy snapshot
  • Zoning & FAR: Buildable square feet, incentives, and assemblage blockers
  • Pricing & Timing: Cap rate sanity check and market window for your submarket
  • Marketing Package: What buyers need beyond photos (data room, NOI, delivery status)
  • Next Step: Book a valuation vs. off-market quiet period — which path fits your goal

Bonus #2

A complete sample script

We wrote the full script for the first video in the plan — hook, story, three teaching points, CTAs, the whole thing. Tap below to read it.

📜 Read the full sample script
Video Title: How We Brokered a $59.7M Opportunity Zone Sale in Downtown Jamaica

Introduction:

Clear Offer: This video walks through how Asset CRG sourced, assembled, and closed one of the largest Opportunity Zone development sales in the country — and what owners and developers can learn from the playbook.

Relate to Viewer: If you're sitting on a complicated outer-borough site — multiple lots, zoning layers, or owners who won't move in sync — this is how a brokerage actually unlocks value.

Social Proof: I'm Yuriy Ustoyev, Managing Partner at Asset CRG Advisors. Our team has closed 125+ transactions and over $350 million in collective NYC commercial real estate volume.

Open Loop: By the end you'll know the three constraints that kill most assemblages, how we represented both sides on Jamaica, and when a valuation call makes sense before you go to market.

Quick Story:

Downtown Jamaica wasn't a single seller with a clean package — it was relationship depth, granular zoning and FAR work, and coordinating buyers and sellers who both needed certainty at $59.7 million. That's the work Asset CRG is built for.

Point 1: Why Assemblages Fail (And How to Fix the Owner Alignment Problem)

Why this matters: Most development sites die because one holdout owner or a misread incentive stack blows up the timeline.

What to focus on: Parallel conversations, vacant delivery, and pricing the air rights — not just the land.

CTA to Lead Magnet (30% Through The Video):

Download the NYC Commercial Seller Readiness Checklist in the description — see if your asset is actually market-ready before you list.

Point 2: Opportunity Zone Buyers Need a Different Underwriting Story

Why this matters: OZ capital moves fast when the basis and timeline are clear — vague packages waste qualified buyers.

Point 3: Marketing a $60M Site Is Not a LoopNet Post

Why this matters: Qualified developers and family offices need targeted outreach, not generic exposure.

CTA to Service (70% Through The Video):

Request your property valuation at assetcrg.com — link in the description. We'll tell you what we'd do with your specific asset.

If we worked together

Here's exactly what you'd get every month

You Record Once A Month

You hit the record button once a month & never worry about content again.

Full YouTube Strategy

We create a full long-term strategy that helps you make more sales.

4

Edited Videos

4 professionally edited videos monthly.

4

Scripts

4 professionally scripted videos.

8

Thumbnails

We want 2 thumbnails per video in order to A/B test them.

12

Short-Form Clips

12 short clips per month cut from your long-form videos — for YT Shorts, Reels, and TikTok.

2

Lead Magnets

2 unique lead magnets to attract potential customers.

16

Email Broadcasts

16 emails each month (per lead magnet) to constantly provide value.

1

Unique Email Sequence

1 unique email sequence for new joiners on your email list.

Full Content Rollout

All your videos & lead magnets posted on your behalf.

Past work

Some of the videos we've produced

Example 1

Example 2

Example 3

Best way to know if you'll like working with us?

Let us prove it...

Your First Video Is 100% FREE

Process For The FREE Video

  1. 01
    Both

    Hop On A Call

    Hop on a call with me so we can prepare everything for you.

  2. 02
    You

    Record & Send

    Just record the video & send us the footage & we'll take care of the rest!

  3. 03
    We Do-For-YOU

    Create Your Thumbnail

    We'll create a unique thumbnail that will guarantee clicks for your video.

  4. 04
    We Do-For-YOU

    Edit Your Video

    We'll edit your video for maximum sales.

  5. 05
    We Do-For-YOU

    Optimize & Post Your Video

    We'll optimize the video for sales & post it for you too.

  6. 06
    We Do-For-YOU

    Upload Your Video Within A Week!!!

    Your video is live & all you had to do was press record.

  1. Just respond to my email with any questions or let us know a good time to chat.
  2. Or book yourself in for a call below.

Whatever works for you!

P.S. Calendar is completely open for you, so book any time you like!

Common questions

FAQ

How do you create the scripts for me?

We start by mapping out a long-term YouTube strategy that's built around your audience and your sales goals. Once the direction is set, we create detailed scripts for your 4 monthly videos.

Each script is designed to:

  • Hook — grab attention right away.
  • Deliver Value — teach, share insights, and build trust with your viewers.
  • Guide Next Steps — naturally point viewers toward your lead magnets so they join your list and enter your nurture system.

Your role is simple: review the scripts, record once a month, and we take care of the rest — editing, publishing, and even the email nurture. The whole process is set up so your content consistently builds trust and brings in leads without you needing to micromanage.

How do you measure success?

At the end of the day, success comes down to one thing: quality inbound leads showing up for you.

We track that by looking at the strongest signals of inbound growth — views, watch time, engagement, and how many people are joining your email list and booking calls from the content.

  • Video Retention — high retention means your ideal clients are watching through, learning, and actually finding the content useful.
  • Video Consensus — strong feedback (comments, likes, steady views) shows your audience is engaged and starting to take action.
  • Lead Magnet Downloads — each download is proof that someone wants to go deeper and solve a problem with your help.
  • Clicks to Your Service — link clicks to your service show strong interest.

When these metrics trend upward, your ideal clients are actually learning from your content. And if they're gaining value from free videos, they're much more likely to take the next step and invest in your paid service.

I'm already getting clients from other channels. Why YouTube?

Most serious buyers do their homework before they ever reach out. They're checking your LinkedIn, your website, and — increasingly — your YouTube. A real channel becomes the place where they get to see how you think, decide whether they trust you, and pre-qualify themselves before the call.

So even if cold outreach or ads are already filling your pipeline, YouTube does two things on top:

  • It warms up everyone you're already touching — show rates and close rates go up because they "already know you."
  • It compounds. One good video keeps bringing in inbound 12–24 months later — paid channels stop the second the budget does.

You don't have to swap one for the other. Stack them.

Do I need a big audience for this to work?

No. We've helped clients close real money with channels that were close to zero. The key isn't subscriber count — it's whether the content is hitting the exact people who could actually buy from you.

A 300-subscriber channel built around a sharp niche and a real offer can outperform a 100K channel with no funnel behind it. Views you can't convert aren't worth chasing. We build the funnel first, then drive search-intent traffic into it.

If you're starting from 0, that's actually an advantage: no legacy audience to confuse, no old content to repackage. Clean slate, right strategy.

What if I've tried YouTube before and it didn't work?

Almost everyone who's "tried YouTube" tried part of it. A few videos. No strategy. No funnel. No nurture. No consistency. Then they burnt out at month two and called it failed.

What we run is a full system: positioning, content lanes, scripting, packaging, editing, lead magnets, email sequences, and accountability so things actually ship. When all of those pieces fire together, the math changes — same effort, completely different result.

If your last attempt was a few videos thrown at the wall, this isn't the same thing.

What if I hate scripting or planning content?

That's exactly what we're here for. We handle the blank page so you never have to stare at one.

You get full, recording-ready scripts every month — hooks written, stories outlined, CTAs placed, even the on-screen prompts mapped out. Your only job is to show up, hit record, and read it in your own voice. Most clients do all 4 monthly videos in a single batch shoot once a month.

How is this different from just hiring an editor or freelancer?

An editor cuts your footage. That's roughly 10% of what makes a YouTube channel actually drive leads.

We run the whole back-end: strategy → scripts → packaging → editing → SEO → posting → lead magnets → email nurture → accountability. A standalone editor leaves you holding 90% of the work that determines whether your content actually converts.

Who else have you worked with?

Three featured client wins above (Simon Squibb, Scott Thomas, Jonni Shreve) plus 50+ founders and creators across coaching, B2B, fitness, finance, and e-commerce. The "Wall of actual client results" section higher up shows the unfiltered receipts.

How long will it take to get my video?

Once your video is submitted, we deliver all of the following within 1 week:

  • Unique Lead Magnet
  • Lead Magnet Webpage
  • Video Thumbnail
  • Video Editing
  • Video Optimizations (titles, descriptions, tags, chapters)
  • Video Upload

Note: we send all your scripts at once (unless you ask us not to) and work on all your videos in parallel. That's how we keep turnaround fast.

What makes you different to other content agencies?

It'll be hard to find someone else who does all of this at the same success rate as us.

HJ Creatives Content Agency YouTube Coach Editor Just You
Audience Research for Better YT Content
Full Content Strategy for Maximum Sales
Ideate, Script, Edit & Package Videos for Profit
Email List Building & Nurturing
Record Just Once A Month
What's the process if we work together?
  1. Onboarding Call — We fully onboard you onto the platform, then dive into your long-term goals, your perspective on the space, and more.
  2. Creating the Skeleton Plan — We take the information you've given us and create a skeleton plan.
  3. Kick Off Call — We share the plan with you and make sure you're completely happy with it.
  4. Deep Research — We conduct research by looking further into your niche and of course speaking with you.
  5. Creating the Full Plan — With all the necessary information we then create your full 12-week roadmap.
  6. Share the Full Plan — We share the full plan with you and again make sure you're happy.
  7. Video Script, Lead Magnet & Email Creation — We begin creating your first script, lead magnet, and emails.
  8. First Content Check — For your very first outputs we check that you're happy with the style and pacing.
  9. Content Scaling — We continue the process and finish the rest of your outputs.
  10. Second Content Check — Before posting, we check that you're happy with the outputs.
  11. Deliver Scripts — We deliver your scripts and wait for you to send them back recorded.
  12. Content Rollout — We roll out all your content on your behalf.

Ready to make Asset CRG Advisors the go-to channel in your space?

Book a 30-minute call. No pitch, no slides — just a real conversation about what YouTube could do for Asset CRG Advisors.

We only take on 3 new clients per month. Limited availability this quarter.

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