
I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
YouTube breakdown
Truly done-for-you content that turns views into clients. You record once a month, we handle the strategy, scripting, editing, packaging, posting and follow-up. We even hold you accountable so you actually press record.
Personal breakdown built for:
Trusted by 50+ founders & creators
What's inside this breakdown
The exact YouTube playbook tailored to NYC property owners, developers, and investors seeking investment sales, retail/office leasing, assemblages, and advisory on Queens, Brooklyn, Bronx, and Manhattan assets.
Every video title, hook, and funnel position — laid out week by week.
The four content lanes that map directly to Asset CRG Advisors's funnel.
Designed to convert YouTube viewers into qualified leads for Asset CRG Advisors.
A complete, ready-to-record script for the first video — exactly how we'd write it.
The full monthly production package, broken down deliverable-by-deliverable.
Why we built this for you
We decided to build out this MASSIVE package for you because we're pretty sure we can help you drive more leads via content.
YouTube has a steep learning curve, and it can be a bit of a grind to figure out.
I'm guessing you don't have heaps of extra time to churn out content — between running investment sales at Asset CRG, closing assemblages and Opportunity Zone development deals, coordinating with Sadya and the team on retail leases, and marketing listings across five boroughs.
So, we can handle all that content work for you.
We're pretty sure we can guarantee you a sh*t ton of qualified seller inquiries, off-market buyer introductions, and landlord/tenant representation pipeline through organic YouTube content.
This morning Yuriy, I went deep on assetcrg.com and your firm's deal track record, and the gap is clear. Asset CRG has closed 125+ transactions, 3.5M+ square feet sold, and over $350 million in collective deal volume — including a $59.7 million Opportunity Zone development sale in downtown Jamaica (one of the largest OZ trades in the country), a $100.5M Fifth Avenue sale, and constant Traded NY features on assemblages, retail leases, and Bronx/Manhattan dispositions. You specialize in exactly what NYC developers search for: site assemblages, air-rights transfers, FAR and incentive analysis, and off-market sourcing in the outer boroughs. But there is no YouTube channel turning that proof into a 24/7 discovery engine — while competitors and adjacent brokers use video to win "sell my commercial building NYC," "development site Queens," and "retail lease Long Island City" searches. Your Instagram and LinkedIn show deal posts, but nothing compounds for years the way one strong YouTube library would for owners who don't already know Asset CRG.
Simply put, we want to help you build a YouTube top-of-funnel that matches the caliber of deals you're already closing — so property owners and capital partners find you before they find the next broker.
P.S. This entire doc breaks down exactly how we want to help you achieve that.
The next 12 weeks
Anchor authority video — your signature deal, broken down for developers and capital partners.
Top of The FunnelTOF search-intent — mirrors how Asset CRG actually wins complex outer-borough sites.
Top of The FunnelMOF tied to valuation CTA — bridges YouTube viewers to assetcrg.com lead capture.
Middle of The FunnelMarket commentary MOF — positions Yuriy as macro-literate, not just deal-by-deal.
Middle of The FunnelLeasing proof MOF — creative tenant strategy, 10-year term, landlord upside.
Middle of The FunnelBOF interview — third-party developer validates Asset CRG execution.
Bottom of The FunnelTimely TOF — captures OZ-curious sellers post-Jamaica headline.
Top of The FunnelBorough-specific TOF — expands discovery beyond Queens core.
Top of The FunnelMOF differentiation — proprietary inventory angle from your marketing copy.
Middle of The FunnelMOF for retail landlords — lease structure, TI, percentage rent basics.
Middle of The FunnelContrarian MOF — builds trust with owners on the fence.
Middle of The FunnelBOF process video — shows marketing rigor before owners sign exclusive.
Bottom of The FunnelWhat clients are saying
Featured wins

I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
Hampus has been a game-changer. He sticks to deadlines, works fast, and most importantly, he just gets the brief. No endless edits, no wasted time. He's ambitious, driven, and reliable. I can't recommend him enough.— Scott Thomas
The biggest thing for me was finally having a real system instead of just guessing. Hampus took the whole content side off my plate and the results spoke for themselves.— Jonni Shreve
Real numbers
Direct messages, Fiverr reviews, raw screenshots. The kind of feedback you can't fake. Hover any card to zoom in.
Your strategy
TOF/MOF flagship — Jamaica OZ, multi-lot assemblages, zoning/FAR explainers. Captures developers and owners Googling complex outer-borough sites — your exact moat vs. generic Manhattan brokers.
MOF bridge tied to your site valuation funnel — how Asset CRG underwrites cap rates, rent rolls, and incentive stacks before listing. Converts curious owners into booked valuation calls.
Proof content from Traded NY wins — e.g. 10-year LIC retail lease, creative tenant placement on tough boxes. Shows landlords you lease hard space, not just sell buildings.
BOF developer and investor interviews — assemblage success stories, speed to close, multi-party coordination. Pre-empts "can they actually execute?" for $5M–$60M+ mandates.
Overall YouTube Strategy
Content bucket -> CTA midway through the video to download the lead magnet -> CTA to another related video if they don't opt in -> lead magnet captures email -> nurture sequence warms them toward a property valuation or listing consultation -> close the deal.
Your Unique Lead Magnet
Most NYC owners leave money on the table because they go to market before rent rolls, zoning, and buyer pools are packaged correctly. This checklist uses Asset CRG's underwriting lens — the same framework behind $350M+ in closed volume — to score whether your investment sale or development site is ready for qualified buyers.
What's inside:
Bonus #2
We wrote the full script for the first video in the plan — hook, story, three teaching points, CTAs, the whole thing. Tap below to read it.
Video Title: How We Brokered a $59.7M Opportunity Zone Sale in Downtown Jamaica Introduction: Clear Offer: This video walks through how Asset CRG sourced, assembled, and closed one of the largest Opportunity Zone development sales in the country — and what owners and developers can learn from the playbook. Relate to Viewer: If you're sitting on a complicated outer-borough site — multiple lots, zoning layers, or owners who won't move in sync — this is how a brokerage actually unlocks value. Social Proof: I'm Yuriy Ustoyev, Managing Partner at Asset CRG Advisors. Our team has closed 125+ transactions and over $350 million in collective NYC commercial real estate volume. Open Loop: By the end you'll know the three constraints that kill most assemblages, how we represented both sides on Jamaica, and when a valuation call makes sense before you go to market. Quick Story: Downtown Jamaica wasn't a single seller with a clean package — it was relationship depth, granular zoning and FAR work, and coordinating buyers and sellers who both needed certainty at $59.7 million. That's the work Asset CRG is built for. Point 1: Why Assemblages Fail (And How to Fix the Owner Alignment Problem) Why this matters: Most development sites die because one holdout owner or a misread incentive stack blows up the timeline. What to focus on: Parallel conversations, vacant delivery, and pricing the air rights — not just the land. CTA to Lead Magnet (30% Through The Video): Download the NYC Commercial Seller Readiness Checklist in the description — see if your asset is actually market-ready before you list. Point 2: Opportunity Zone Buyers Need a Different Underwriting Story Why this matters: OZ capital moves fast when the basis and timeline are clear — vague packages waste qualified buyers. Point 3: Marketing a $60M Site Is Not a LoopNet Post Why this matters: Qualified developers and family offices need targeted outreach, not generic exposure. CTA to Service (70% Through The Video): Request your property valuation at assetcrg.com — link in the description. We'll tell you what we'd do with your specific asset.
If we worked together
You hit the record button once a month & never worry about content again.
We create a full long-term strategy that helps you make more sales.
4 professionally edited videos monthly.
4 professionally scripted videos.
We want 2 thumbnails per video in order to A/B test them.
12 short clips per month cut from your long-form videos — for YT Shorts, Reels, and TikTok.
2 unique lead magnets to attract potential customers.
16 emails each month (per lead magnet) to constantly provide value.
1 unique email sequence for new joiners on your email list.
All your videos & lead magnets posted on your behalf.
Past work
Example 1
Example 2
Example 3
Best way to know if you'll like working with us?
Process For The FREE Video
Hop on a call with me so we can prepare everything for you.
Just record the video & send us the footage & we'll take care of the rest!
We'll create a unique thumbnail that will guarantee clicks for your video.
We'll edit your video for maximum sales.
We'll optimize the video for sales & post it for you too.
Your video is live & all you had to do was press record.
P.S. Calendar is completely open for you, so book any time you like!
Common questions
We start by mapping out a long-term YouTube strategy that's built around your audience and your sales goals. Once the direction is set, we create detailed scripts for your 4 monthly videos.
Each script is designed to:
Your role is simple: review the scripts, record once a month, and we take care of the rest — editing, publishing, and even the email nurture. The whole process is set up so your content consistently builds trust and brings in leads without you needing to micromanage.
At the end of the day, success comes down to one thing: quality inbound leads showing up for you.
We track that by looking at the strongest signals of inbound growth — views, watch time, engagement, and how many people are joining your email list and booking calls from the content.
When these metrics trend upward, your ideal clients are actually learning from your content. And if they're gaining value from free videos, they're much more likely to take the next step and invest in your paid service.
Most serious buyers do their homework before they ever reach out. They're checking your LinkedIn, your website, and — increasingly — your YouTube. A real channel becomes the place where they get to see how you think, decide whether they trust you, and pre-qualify themselves before the call.
So even if cold outreach or ads are already filling your pipeline, YouTube does two things on top:
You don't have to swap one for the other. Stack them.
No. We've helped clients close real money with channels that were close to zero. The key isn't subscriber count — it's whether the content is hitting the exact people who could actually buy from you.
A 300-subscriber channel built around a sharp niche and a real offer can outperform a 100K channel with no funnel behind it. Views you can't convert aren't worth chasing. We build the funnel first, then drive search-intent traffic into it.
If you're starting from 0, that's actually an advantage: no legacy audience to confuse, no old content to repackage. Clean slate, right strategy.
Almost everyone who's "tried YouTube" tried part of it. A few videos. No strategy. No funnel. No nurture. No consistency. Then they burnt out at month two and called it failed.
What we run is a full system: positioning, content lanes, scripting, packaging, editing, lead magnets, email sequences, and accountability so things actually ship. When all of those pieces fire together, the math changes — same effort, completely different result.
If your last attempt was a few videos thrown at the wall, this isn't the same thing.
That's exactly what we're here for. We handle the blank page so you never have to stare at one.
You get full, recording-ready scripts every month — hooks written, stories outlined, CTAs placed, even the on-screen prompts mapped out. Your only job is to show up, hit record, and read it in your own voice. Most clients do all 4 monthly videos in a single batch shoot once a month.
An editor cuts your footage. That's roughly 10% of what makes a YouTube channel actually drive leads.
We run the whole back-end: strategy → scripts → packaging → editing → SEO → posting → lead magnets → email nurture → accountability. A standalone editor leaves you holding 90% of the work that determines whether your content actually converts.
Three featured client wins above (Simon Squibb, Scott Thomas, Jonni Shreve) plus 50+ founders and creators across coaching, B2B, fitness, finance, and e-commerce. The "Wall of actual client results" section higher up shows the unfiltered receipts.
Once your video is submitted, we deliver all of the following within 1 week:
Note: we send all your scripts at once (unless you ask us not to) and work on all your videos in parallel. That's how we keep turnaround fast.
It'll be hard to find someone else who does all of this at the same success rate as us.
| HJ Creatives | Content Agency | YouTube Coach | Editor | Just You | |
|---|---|---|---|---|---|
| Audience Research for Better YT Content | ✓ | – | ✓ | ✕ | ✕ |
| Full Content Strategy for Maximum Sales | ✓ | – | ✓ | ✕ | ✕ |
| Ideate, Script, Edit & Package Videos for Profit | ✓ | ✓ | – | ✕ | ✕ |
| Email List Building & Nurturing | ✓ | ✕ | ✕ | ✕ | ✕ |
| Record Just Once A Month | ✓ | ✕ | ✕ | – | ✕ |
Book a 30-minute call. No pitch, no slides — just a real conversation about what YouTube could do for Asset CRG Advisors.